KFC donated $400,000 to its nonprofit partner Blessings in a Backpack to support children during the crisis. The donation from Yum! Foundation will help provide food to more than 100,000 children across the US.
Mandatory school closures during the Covid-19 crisis are going to impact a very large number of children in the United States who depended on the federal free and reduced meal programs at their schools. In many parts of the world and including the US, hunger and poverty will have a bitter impact on large sections of the population during the crisis. Nonprofits will play a central role in providing relief during this critical period. Several large organizations are donating to these nonprofits so they can continue to deliver critical services during the crisis. KFC announced in a press release that it had donated $400,000 to Blessings in a Backpack, a nonprofit that provides free meals to children. The United States is currently among the countries worst hit by Coronavirus. Making food available to children in disadvantaged communities is critical since no one knows how long the current situation will continue.
KFC’s partnership with Blessings in a Backpack started in 2017 and right now it is no less than a blessing for thousands of children in the US who might be worried about their food. Hunger relief is one of the major focus areas of the Yum! foundation, the philanthropic arm of Yum brands. This donation will help provide meals across the country to more than 100,000 children at thousands of schools and communities in the United States. Kevin Hochman, president, KFC U.S, said that during such uncertain times, children should not have to worry about where their next meal will be coming from. The donation is in addition to the other programs KFC is running to handle food insecurity during the Covid-19 crisis.